Bank of America Launches Asiana Airlines Credit Card with American Express

WILMINGTON, Del., May 1 /PRNewswire/ -- Asiana Airlines, Bank of America, and American Express today announced the launch of the new Asiana American Express® Card from Bank of America. The card provides two miles per dollar on everyday purchases and access to members-only golf courses in Korea and throughout the Asia Pacific region.

"We are very pleased to partner once again with Bank of America, strengthening the successful relationship our companies have enjoyed over the past several years--and now adding the iconic American Express to the partnership," notes Kyung Chul Park, senior vice president of Asiana Airlines. "It is our customers, however, who will truly benefit, given all of the privileges and rewards that this exciting new card offers."

The new Asiana American Express Card from Bank of America delivers some of the most competitive benefits and features available in a premium airline card, including:

"This program represents an important expansion of our successful partnership with Asiana Airlines, complimented by the unique benefits of American Express," said Michael Rhodes, senior vice president and Card Product executive for Bank of America. "We're delighted to offer the Asiana American Express Card to the marketplace and know that its competitive positioning will be key to this product's success."

In addition, the card provides access to exclusive travel and lifestyle offers, privileges and experiences exclusively for American Express Cardmembers. These benefits include exceptional offers on luxury hotel, spa and resort stays and special savings on fine dining and car rentals from participating American Express merchants. Through a convenient members-only website, Cardmembers also receive high-quality service such as access to participating members-only golf courses throughout Korea and the Asia Pacific region.

"We're delighted to join with Asiana Airlines, a company well-known for its outstanding commitment to its customers, and expand our strong relationship with Bank of America to launch this exciting new card," said Janey Whiteside, vice president and group general manager, American Express Global Network Services. "The Asiana American Express Card from Bank of America leverages our collective strengths and expertise to deliver a product that is superior in the market and is sure to become the card of choice for frequent travelers looking for premium value"

The Asiana American Express Card from Bank of America is now available at http://www.bankofamerica.com/.

About Bank of America

Bank of America is one of the world's largest financial institutions, serving individual consumers, small and middle market businesses and large corporations with a full range of banking, investing, asset management and other financial and risk-management products and services. The company provides unmatched convenience in the United States, serving more than 59 million consumer and small business relationships with more than 6,100 retail banking offices, nearly 18,500 ATMs and award-winning online banking with nearly 25 million active users. Bank of America is the No. 1 overall Small Business Administration (SBA) lender in the United States and the No. 1 SBA lender to minority-owned small businesses. The company serves clients in more than 150 countries and has relationships with 99 percent of the U.S. Fortune 500 companies and 83 percent of the Fortune Global 500. Bank of America Corporation stock (NYSE: BAC) is a component of the Dow Jones Industrial Average and is listed on the New York Stock Exchange.

About American Express

American Express Company is a diversified worldwide travel, financial and network services company, founded in 1850. It is a world leader in charge and credit cards, Travelers Cheques, travel, and business services. Since 1996 American Express has been aggressively pursuing a strategy of opening its merchant network and card product portfolio to third party issuers around the world. By leveraging its global infrastructure and the powerful appeal of the brand, American Express has gained even broader reach for its network worldwide. American Express has now established more than 115 card-issuing partnership arrangements in 125 markets.

SOURCE: Bank of America